Every industry asks differently.
The four fields below are written out in detail — pick yours and see exactly what an assistant handles and what it connects to. If yours isn't among them, read on. The field isn't what decides.
Online stores
Orders, availability, returns and complaints. Connected to your store, warehouse and carrier.
How it works for you →Hospitality
Bookings and guest questions outside opening hours. Connected to your reservation system.
How it works for you →Appointment-based services
Booking and rescheduling while your hands are full. Connected to your calendar.
How it works for you →Wholesale and manufacturing
Enquiries, availability, lead times and customer-specific pricing. Connected to ERP and CRM.
How it works for you →What decides isn't what you sell. It's what people ask you.
The four fields above are written out because they're the most common. Underneath them it's always the same thing: a customer asks about something that already exists at your company — and someone has to look it up by hand. It comes in three shapes.
Asking about status
“Where is it?” “When will it be ready?” “Did it go through?” It can be an order, a job, a booking, a complaint or a request — the answer is in your system. It's just that nobody can reach it at that moment.
Asking whether it's possible
“Do you have it?” “How much?” “Can you make Friday?” The answer follows from your price list, stock, capacity or rules. It isn't an opinion, it's a fact — and a fact can be looked up.
Wanting something done
“Move my appointment.” “I want to return this.” “Cancel it.” Answering isn't enough, something has to actually happen. This is where most generic solutions stop and where our work starts.
Six sentences we hear across every field.
The companies saying them have nothing in common — except one thing. In every case a person is answering something that repeats. If at least two of them fit you, the field stops mattering.
“They keep asking the same things.”
A repeating question is the best possible starting point. The more often it comes in, the sooner it pays to handle it some way other than by hand.
“Most of it arrives in the evening and at weekends.”
Customers ask when it suits them. You answer when it suits you. In between there's a gap, and enquiries fall into it.
“We have the answer, someone just has to go and find it.”
When the information is in a system, an assistant pulls it out. When it isn't anywhere, an assistant won't help either — and we'll tell you that before anything gets built.
“Whoever can't get through calls someone else.”
An unanswered enquiry rarely comes back. It usually ends up with whoever did pick up the phone.
“The phone is answered by someone who should be doing something else.”
In smaller companies whoever is nearest picks up. Usually the owner or someone on the job — the most expensive time in the company.
“In season we can't keep up, out of season we couldn't keep anyone busy.”
The volume fluctuates, the team doesn't. Hiring someone for two months and then parting ways isn't a solution, just a postponed problem.
The field changes the content. Not the way we work.
Whether we're building for an online store, a workshop or a surgery, the process is identical. Only what the assistant has to learn and connect to is different.
We go through your real communication
Not generic scenarios from a slide deck. Your inbox, your calls, your enquiries from the website. They show what repeats — and what is different every time.
We start where most of it arrives
There's no point launching everywhere at once. We pick one channel with real volume, and only once it works do we add another.
We connect to the systems you already use
The assistant works with your data, not with generic answers. When your system has a public API, connecting it is usually a matter of configuration.
We leave the decisions to people
The assistant handles the repeating part and passes on whatever needs judgement. With the full history, so nobody starts from scratch.
There are cases where we'll advise against it.
A consultation isn't a pitch. If what you describe adds up to “not worth it yet”, we'll say so — it saves both sides time.
When few enquiries come in
A handful a day is handled by a person more cheaply and faster than building and running an assistant would cost. We'll do the maths with you.
When every case is different
An assistant builds on what repeats. When every job is one of a kind and expert judgement decides it, there's nothing to build on.
When the answer doesn't exist anywhere
Sometimes the rules aren't in a system or on paper, only in one person's head. Then they need writing down first — and that's a different job from this one.
Tell us what comes in most often at your place.
Thirty minutes, no commitment. We'll go through your communication and say what can be done with it — or that it isn't worth it yet.