A digital assistant for WhatsApp communication.
A digital assistant on the one channel where the customer reads 98% of messages. It leads a dialogue between messages and across days, remembers context, escalates to a human when needed. No spam, no broadcasts.
It's not a broadcast tool. It's not an SMS replacement.
It's a digital assistant for WhatsApp.
It leads a conversation — it doesn't use the channel for one-way notifications without context. It works with opt-ins, respects the customer's pace, escalates when a human hand is needed.
What changes in your company.
They write where they write to family
No install, no sign-up, no hunting for a contact. They send a WhatsApp message and have an answer.
You stop switching between five apps
WhatsApp conversations sit in the same place as web and email. When a case moves to a person, the context moves with it.
You have a channel people actually read
A WhatsApp message gets opened almost every time. When the assistant writes it with data from your systems, it also has something to say.
What you customize on this assistant.
We don't build templates. We build the WhatsApp assistant individually based on how your company communicates on WhatsApp.
Style and tone
Formal or friendly. Brief or detailed. In your brand's tone.
What it can do
Incoming messages, order statuses, notifications, retention communication, bookings. You define the scope.
What it knows
Your services, offering, availability, FAQs and internal rules. Trained on the reality of your company.
Connections
WhatsApp Business, CRM, inventory, invoicing — it works with live data.
Handover to a human
Whatever needs a human, it hands over with the conversation context. Rules to fit you.
Every solution bespoke
Plus anything else — you decide what the assistant should know, do and which features it has.
With every assistant you also get a free dashboard — conversation history, statistics, escalation overview and live conversations where your team can take over the chat directly from the overview.
The customer asks about stock. The assistant checks and sets it aside.
A real conversation on WhatsApp. A specific answer, no “we'll send a quote”.
Four types of communication in one channel.
WhatsApp is the only channel where the customer actually reads the message. The assistant uses that for conversation — not for mass distribution.
The customer's incoming messages
The customer writes first. The assistant replies in seconds, holds the tone, leads to a resolution — or hands over to a human.
Transactional notifications
Statuses of a booking, order, delivery, appointment. The notification is also an invitation to a dialogue — the customer can ask right away.
Retention communication
After-sales care, anniversaries, reordering, an appointment reminder. Always with an explicit opt-in and respect for the customer's pace.
Group B2B communication
Shared conversations with the client's team (B2B). The assistant recognizes who on the team is asking and responds individually.
Typical customer interactions.
Two examples of real conversations that make up most of the volume across industries.
→ Pre-arrival communication without a phone call, the booking context linked to the WhatsApp dialogue.
→ B2B context — the assistant knows the contacts and sends the invoice automatically from the accounting system.
What the company stops dealing with.
Operational problems specific to WhatsApp as a channel.
Messages outside business hours
A customer writes in the evening, waits until morning. For WhatsApp that's even more painful than email.
The assistant replies in seconds, 24/7, including weekends.
Fragmented communication
Reception, a manager and the owner write from their own phones, the history nowhere.
One official WhatsApp Business channel, one history, one team has access.
Order statuses by email
The customer doesn't respond, the email is in a pile of promos.
Status via WhatsApp — read immediately, and it also opens a dialogue.
Compliance in retention
Marketing sends a broadcast without checking opt-ins.
The assistant respects the opt-in records from the CRM, doesn't send to whom it shouldn't.
How the assistant is trained on your company.
WhatsApp communication is personal. Training is therefore more detailed than for other channels.
Brand tone and language
WhatsApp is an intimate channel. The tone must be neither too formal (“Dear client...”) nor too familiar. We calibrate it together.
Knowledge base
Services, terms, FAQs. The assistant draws only from approved sources.
Behavioral rules
Reply length, when emoji, when a numbered list, when a link, when a voice message.
Compliance rules
Opt-ins — when the assistant may initiate (approved templates per WhatsApp Business rules), when not.
Escalation logic
Who on the team takes over by query type, time of day, customer priority.
Which systems it connects to.
The WhatsApp Business API is the official connection (not a mobile phone). It requires a BSP partner, which we provide as part of the deployment.
WhatsApp Business API
The official Meta interface via a BSP. Verified business account, encrypted messages, approved templates.
CRM system
Raynet, Anabix, eWay-CRM or a custom API. It stores history, updates contacts, respects opt-ins.
Booking system
Reservio, Reenio, Bookio, Rezervace.com extranet. For hotels, clinics, salons — automatic notifications and changes.
ERP / invoicing
Pohoda, Money S3, Helios, ABRA, iDoklad. For invoices, order statuses, delivery notes.
Helpdesk
Daktela or your own helpdesk. Escalated conversations continue in your ticketing system. If a system has no API, we solve the connection another way.
Marketing automation
Mailchimp, ActiveCampaign. Coordination across channels — WhatsApp as part of the journey, not an isolated channel.
When it hands over to a human.
Escalation rules for WhatsApp are stricter than for other channels — the customer expects a more direct relationship there.
Customer request
“I want to talk to a specific person” — the assistant transfers to the named person, not a general queue.
Sensitive topic
Refunds, legal or health questions and other sensitive situations — a human by default, or a digital assistant by arrangement.
Repeated frustration
When a customer writes angrily or repeats a complaint, the assistant hands to a human with a summary.
A complex transaction
A large order, non-standard terms, a contractual change — the assistant qualifies, a human closes.
Outside training
A question outside the knowledge base → escalation with a suggestion of what to add to training.
What deployment looks like.
The WhatsApp Business setup requires verification with Meta, so the total time is 10–14 days. Step by step.
Consultation
Mapping communication types, opt-in rules, key contacts.
Verification with Meta
Verified business account, BSP setup, waiting for Meta approval.
Communication audit
Analysis of historical messages, identifying patterns.
Configuration
Tone, compliance rules, escalation logic, template messages.
Training
Knowledge base, approved answers, examples of good conversations.
Integration
CRM, booking system, ERP — connection to real data.
Live operation
Launch under your supervision, weekly reviews for the first 4 weeks.
Operational impact we measure from the first week.
Four layers of reporting specific to WhatsApp as a high-engagement channel.
How many messages the assistant handled
- Incoming vs. outgoing, organic vs. notification
- Resolved autonomously vs. escalated
- Response time in seconds
How customers perceive the channel
- Opt-out rate (low = healthy)
- Opt-in conversion (how many agree to continue)
- Satisfaction after the interaction
What actually came out of the conversations
- Confirmed bookings / orders / appointments
- Rescheduled appointments vs. cancelled
- Conversion from notification to action
What the team saved
- An assistant's time on manual reminders
- Calls they no longer have to take
- Shifting attention to more complex cases
Thirty minutes to know whether a WhatsApp assistant makes sense for you.
No presentation. We'll discuss your communication volume, typical customer situations and how the assistant would fit into your processes.
30 minutes. Online. No commitment.