Communication where every word has been approved.
A digital assistant that guides the customer down controlled paths with pre-approved answers. For operations where improvisation isn't an option — healthcare, insurance, finance. Predictable, auditable, safe.
It's not a stripped-down solution. It's not an outdated form.
It's controlled communication where it matters.
In regulated industries, free improvisation isn't an advantage — it's a risk. The button-flow assistant guides the customer down safe paths where every answer has been approved. Where a mistake means a legal or health consequence, controlled communication is the right choice.
What changes in your company.
They don't get lost in forms
A clear path leads them step by step. No searching, no „I didn't know where to click“.
You get the full request, not half of it
By the time a case reaches a person, every detail needed is already together.
You know what the assistant will say
Answers follow approved paths only. Nothing beyond what you have signed off.
What you customize on this assistant.
We don't build templates. We build the button-flow assistant individually to your processes — controlled, approved paths for structured and regulated channels.
Style and wording
Approved phrasing and structured answers to your company's or industry's rules.
What it can do
Controlled branching, guaranteed paths, approved answers, compliance steps. You define the scope.
What it knows
Your procedures, rules, documentation and approved scenarios. Trained on the reality of your company.
Connections
CRM, internal systems and helpdesk — it works with live data.
Handover to a human
When to hand over to a human — with context. Rules to fit your team.
Every solution bespoke
Plus anything else — you decide what the assistant knows and does.
With every assistant you also get a free dashboard — conversation history, statistics, escalation overview and live conversations where your team can take over communication directly from the overview.
A click instead of typing. An answer in the second click.
For everyone — even grandma. No typing, no misunderstandings.
Five situations where determinism wins.
Free AI is powerful, but not for every context. Where communication carries legal, financial or health weight, controlled branching is safer and more defensible.
Health information
Preparing for an examination, procedures, appointments. Every answer approved by the medical team — no improvised advice.
Insurance and financial products
Terms, reporting events, product information. Answers in line with current contracts and regulation.
Structured onboarding paths
Onboarding a new client or employee step by step. A guaranteed path, no skipped step.
Confirmations and bookings
Where an exact sequence must take place. The assistant guides a safe path, not a free conversation.
Internal controlled processes
Processes where compliance requires documentability of every step and consistency across all interactions.
What a controlled path looks like.
Instead of freely generating text, the assistant guides the customer through a tree of approved choices. Every node is prepared in advance, every branch tested, every output auditable.
How the assistant handles edge cases.
Determinism doesn't mean rigidity. The assistant has clear rules for situations where the controlled path isn't enough.
Safe handover
If the customer writes something outside the structure, the assistant doesn't improvise. It escalates to a human with the context of the path so far.
Asks for clarification
When it's unclear which branch to continue with, the assistant asks instead of guessing.
Controlled collection
The assistant collects only data that is approved and necessary for the given path. Nothing extra.
Full availability
Controlled paths work 24/7. The customer gets an approved answer even at night, escalation waits for the morning.
How the assistant is prepared for your company.
With the button-flow assistant there's no “training” in the free-AI sense — it's a structural workshop with your compliance team.
Tree design
Mapping the most frequent queries into structured branches. A workshop with your operations and compliance team.
Content approval
Every node goes through review by the responsible person — pharmacy → pharmacist, insurer → product team.
Versioning
Every change has an author, date, approver. The history of all edits is auditable retrospectively.
Escalation logic
The rules — when, to whom and with what path context.
Path testing
Every branch is verified before launch. No dead end, no invalid output.
Which systems it connects to.
Even a controlled assistant can work with live data — within approved paths.
CRM system
Customer identification, history, logging the interaction — within the approved scope.
Booking / ordering system
Booking appointments, checking availability — within the controlled path.
Internal database
Request, contract, order status — approved information in real time.
Helpdesk / ticketing
Escalation creates a ticket with the full path the customer went through.
Audit system
Every interaction is recorded in the audit log with a timestamp and tree version.
Approval process
Connection to your approval process — content changes go through a defined approval.
When it hands over to a human.
With a controlled assistant, escalation is more frequent and deliberate — anything outside the approved structure goes to a human.
Outside the tree structure
Anything that doesn't match the approved branches → immediate safe handover.
A sensitive decision
Health advice, legal interpretation, individual assessment — always a human.
Customer request
“I want to talk to an expert” → handover with the context of the path so far.
Ambiguity
Unclear branch → clarification or escalation, never guessing.
Regulatorily required contact
If a regulation requires human contact for an action → automatic escalation.
What deployment looks like.
The button-flow assistant has a longer deployment due to compliance review — typically 2–3 weeks.
Consultation
Mapping the rules, key risks and query types.
Query audit
Analysis of real interactions, identifying the structure.
Tree design
A workshop with the responsible teams, structural design of the paths.
Content and review
Creating and approving each node's answers with your team.
Testing
QA of all paths, integration, escalation logic.
Pilot
Launch in a limited scope, supervision, calibration.
Full operation
Regular review, suggestions for expanding the tree.
Operational impact we measure from the first week.
With a controlled assistant, besides efficiency, we mainly measure compliance and documentability.
Tree usage
- Which branches customers go through
- Queries resolved without escalation
- Paths with frequent detours → expansion suggestion
Documentability
- Audit-ready reports in one click
- What was communicated, when and in which version
- Change history with authors and approvers
Risk management
- Zero unapproved answers
- Escalation of sensitive topics
- Compliance with regulatory requirements
Operational efficiency
- Less pressure on the front line
- Time to resolve an escalation
- Cost per interaction
Thirty minutes to know whether a button-flow assistant makes sense for you.
No presentation. We'll discuss your communication volume, typical customer situations and how the assistant would fit into your processes.
30 minutes. Online. No commitment.